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Marketing is the lifeblood of any business and coming up with ideas and marketing strategies can only be a re-occurring challenge. Generally rely on many companies have proven marketing methods such as leaflets, brochures or newsletters. I am sure that is what your competitors too. How can we break with traditional and not innovative? It is then easier than you think. All you have to do is to use your imagination and daring to think differently. Here are seven crazy ideas to market your personal training business and grow beyond the traditional. With a little luck you can leave your competition scratching their heads wondering what you are doing differently.

Handout gels with your details. Buy a few boxes of gels and distribute them to people running, walking or biking in your neighborhood.

Target Kids to meet their parents. Rent a bouncy castle for the day and host a charity barbecue. Partner with an Association local charity shop to help host the event. Put all the benefits to the organization.

Offer a fitness in the free workout park to a special interest group. Find a Special Interest Group in your area offer to lead a workout in the park. Create a media advisory to inform local media about what the event.

Distribute a free towel at the end of a race. Paper Towels purchase with your details and distribute them to the end of a event that people cross the finish line.

Wear a big button wherever you go. Your button may say something like "Ask me how I can shake your assets" Wear it daily. People will take notice and ask you questions about your button.

Start a networking group. Perhaps you have a unique hobby, habit or idea. Start a networking group that attracts these people. For example, if you have something unique reach out to others who might perceive the same thing.

Create Event unique. You can use your imagination to create a combination of events that would be unusual. For example, invite owners Dogs to dress up their dogs and then run a competition to select the best costume.

Some of these ideas may seem a bit out there but point. The idea is to think beyond the traditional and the zany and crazy. It is easier to tame an idea then to make some something as ordinary as a flyer seem interesting. The fun part of this exercise is to let your imagination soar. Do not worry if the idea has no meaning, or how you will accomplish. Just let the ideas flow naturally. Once you have a few ideas that you can then come back and see if you have gems in the bunch. Marketing is a way of connecting with your customer. The more fun you have the more impact it will have on your business.

Donna Hutchinson is the owner of On The Edge Fitness Educators, offering services to fitness professionals, helping them start and grow their own fitness businesses

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