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Whether through networking, attending meetings or business lunches there's nothing more magical for a company (new or established) when the owner gets back his office and interacts with others.

Talking to people discovering new ideas and opportunities. It is a way to keep the pulse of business in your city or industry, to be inside as on the changes in technology that could affect you short term or long term, and stay on top of trends.

More than talking, talking to people lost has more to do with listening than talking. Several years ago, I was preparing a conference call with a very successful writer and authority in his field. I was worried about what points to cover, what questions to ask and how to determine how I might try the author in working with us.

Fifteen minutes before the call, I spoke with a colleague who worked on this project with me and be part of the appeal. After listening I express my concerns and worries about the call, he said: "If you want it to be a great call and make him buy into the operation, spend 80% of your time listening and 20% talking. "

I followed this advice. It was difficult. During the first 20 minutes, I felt as if someone had duct taped my mouth shut. I briefly describes our mission and what we had in mind. I listened. Along the way, I asked a few questions.

The call took 44 minutes. In the end we had to buy all-in the author - much more than we had hoped for or expected. In fact, at the end of the call, he said, "great call. I look forward working with you guys. "

I have a friend here in Manhattan who never eat lunch alone. It is his policy. And he will do exactly that at least 4 days a week. This is his connection to the world.

He did not sell. He speaks a little. But mostly, he listens. This technique has been at the top of his profession (earnings wise) ... and the guard there.

You will notice that a willingness to talk to many people has nothing to do with sales. But it is amazing how the approach sells.

Organizations such as ThinkSelfEmployed.com that offer online courses to help people in their 40s and 50s get a business up and running properly and in record time rely heavily on this simple strategy that pays big dividends.

Gil Effron heads ThinkSelfEmployed.com - an organization dedicated to helping those who are unemployed start a business of their own in less time than it takes them to find a job. Because those who are unemployed need money now, Gil draws on his 30-plus years of business experience to guide members step by step through a smoother, faster startup by helping them avoid common startup pitfalls and distractions. Learn more about "From Unemployed To Self-Employed" by visiting http://www.ThinkSelfEmployed.com.

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