Designer Dog Accessories

Posted in Dog Information on 03/08/2008 02:58 pm by admin

Whether Fido or Morris, the market for pet products in "nontraditional" outlets (specific to retail outlets outside the Instead of tradition, pet) should reach almost 4.2 billion dollars in 2010, according to market trends. This sector should grow as the product pet in luxury and lifestyle categories such as diamond studded collars or designer duds for your pet. Companies like Eddie Bauer Louis Vitton and make pet accessories and luxury of a "must Havea" products for pets. After all, your pet is the most important part family. (Just kidding!) But seriously, there is more money spent on things for pets than on babies -- much more.

Remember last week when I asked "What's in our wine?" Well, it turns out that dogs have bottled water so special. "PetRefreshÂ ® is the only water available today that is specifically designed for hydration daily needs of pets. No treatment, but a core nutrient for better health. "Also a new water product for dogs, OOH's "Pup Cups is water in a cup for dogs on the go. They have great brand recognition by gift of water to the Humane Society for Hurricane Katrina dog. I just love this one: K9 Water Co., a Valencia, society based in California, is selling a line of vitamin fortified bottled water for dogs on the Internet.
http://www.k9waterco.com/. A four-pack comes in four flavors - Toilet Water (chicken), Gutter Water (beef), puddle (liver) and Hose Water (lamb).

Humanization animals not only in the context of the family, they live longer and healthier. There are all sorts of innovations in pet "goodies". The list of things packaged for your dog is endless. In fact, there is even a new word coined, pupperware to describe this niche. Pupperware n. Accessories dogs and toys, especially ones demonstrated and sold at in-home parties. [Mixture of small and Tupperware.]

But just innovation and being fashionable does not tell the whole story. People are concerned about the health of a Doga too. Vitamins and minerals Fido present a huge new segment. The little "package" is the ease of distribution and use of animal drugs DIY company. There are many DIY products offered new when you can do it yourself instead of carting your dog to the vet. Just Remember to make instructions simple and easy to read if you want people to buy your product.

Recently "Greenies" (a dog treat sold) had problems with consumers because purchasers claimed the product packaging is not enough information on the problem of suffocation. I do not know the result but it is important to note that the consumers blamed the package labeling as part of the problem.

Affluent Boomers and other empty nesters are looking at Fido as an integral part of the family. They have money to spend and lots of it air if a flood of products geared toward this audience. A good example is Harley Davidson. They see the money in the 50 + generation and have developed Products pet dog too.

Think about this unique marketing and packaging application too. Prepared meals for dogs sounds good enough for humans to eat.
"Beneful ® Student FOOD FOR PETS TO NEW HEIGHTS WITH
INTRODUCTION OF THE WHOLE FIRST ™ MEALSÂ PREPARED FOR DOGS
The difference is visible, as Beneful Prepared Meals showcase the eight, mouth-watering varieties and food ingredients, the leader in clear, ready-to-serve, resealable plastic containers Â a new packaging innovation in pet food company. The new product is launched regionally in 2006 to 50 percent of the U.S. "

I just had to use this example, Bow Wow Breakfast Cereal for Dogs. This is a new line of dog food for consumption morning. The company that makes it claims that it is specially formulated to meet needs of a dog in the morning. The thing is pets do not buy this kind of thing people do. So keep this in mind when planning your product packaging. First, you need to use the "Human" side of the dog owner.

In Marketing to Women conference at which I spoke recently, I used An example of the dog food packaging that appeals to women. Pedigree Dog Food just implemented a reclosable zipper, something SHE will buy. So think "people" when packaging your products for dogs. You have to first persuade the owner to choose your product until the shelf. Make sure that, in addition to your packaging "Going to the Dogs" is also attracting people.

Some predictions on "hot" packaging trends in the coming months:
Baby Boomer Products
The Environmental Sustainability and packaging
Labeling statements and ingredients on packages (ongoing)
RFID and packaging

JoAnn Hines the Packaging Diva has been on TV, traveled to China, worked with the SBA and spoken at the White House (twice). Why do they seek her out? Because she knows how to package products so that people will buy them. When Faith Popcorn made her business trend predictions for 2006, she called JoAnn to find out what was going on in the world of packaging. Businesses large and small call upon her to solve their packaging problems.

She loves to share her proficiency in packaging. JoAnn speaks on the subject around the globe and made the packaging world more understandable when she created several web portals, http://www.packaginguniversity.com, packagingcoach.com, womeninpackaging.org and packagingdiva.com, to answer packaging questions and resolve packaging problems.

Her expertise is important because packaging is the third largest industry. In fact, 10% of every dollar spent at retail goes directly to packaging materials. For more insights on what is hot and what is not in packaging contact the Packaging Diva via phone at 678-594-6872 or via email at PackagingDiva@aol.com

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